Here’s a new campaign we’ve launched at Topman. It features a five model shoot showing different style personas and asks the viewer to take a light hearted quiz to see their personalised wardrobe. To celebrate it we also launched a new desktop homepage – shown here – featuring a slim new header and full bleed parallax scroll hero spot. The campaign is running on digital display media and across social and partner sites. You can click on images for full resolution versions. Take the quiz at http://topman.com
Credits: Models: Danny at D1, Joe at Models 1, Sam at Established, Ashton at AMCK, Freddie at Nevs. Photographer: Tyler Morris, stylist: Jamie Milroy, hair and make up: Ellie Cain, producer Kellé Pearce, retouch: Joanna Bonguard, assistant photographer: Sophie Richardson, assistant stylist: Kyran Low, shoot assistant: Mollie Senior, lead designer: Robert Higgs, designers: Alex Auld and Kyle Altringham, quiz and persona development: Daniel Copley and Lauren Terry, ad copy and quiz content: Daniel Copley, digital director: Gareth Rees-John, quiz build: iProspect, display advertising design: EnjoyRelax, display buying, Maxus, art direction: me.