Quids in – pensioner benefits

KYR_single_pensioner KYR_laptop_grab KYR_womans_hand KYR_couple_pensioners Here’s a benefits awareness campaign we’ve designed to target London pensioners. It features photography by James O Jenkins of two older hand models – Debbie and Brian – and the copy asks questions to help establish if the reader could be getting more help. The campaign is running now in London’s libraries, doctors’ surgeries and community centres. Creative direction by me, design by Vivienne Lang, Sergio Fernandez and Glen Birchall, photography by James O Jenkins, copy by Helen Booth, models through Hired Hands, print by Tradewinds.

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