more gifts of the Games

Gifts of the games - cable car poster

Here are some of the new gifts of the Games that have been up around town recently. The campaign – launched in September this year – shows some of the different ways that the Olympics have benefited London.

Shown here are Westfield Stratford, Rachael Whiteread’s ‘Tree of Life’ at Whitechapel Gallery, the new cable car river crossing, the Orbit and the Olympic Park itself. You can click on the images for larger versions.

Creative direction by me, photography by James O Jenkins, design by Caroline Sellers, Vivienne Lang, Sergio Fernandez and me, copy by Helen Booth and me, print by Park, campaign management by Patora Dyrma.

London_2012_gifts_of_the_games_arcelormittal

Gifts of the Games Whitechapel PDF
Gifts of the Games Westfield PDF
Gifts of the Games Volunteers PDF
Gifts of the Games Velodrome PDF
Gifts of the Games Tower Bridge PDF
Gifts of the Games Olympic Rings PDF
Gifts of the Games new homes PDF
Gifts of the Games Exhibition Road PDF
Gifts of the Games cable car PDF
Gifts of the Games Bathhouse PDF
Gifts of the Games ArcelorMittal PDF

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