gifts of the Games

Gifts of the Games - London 2012 Velodrome
After a summer like no other, here’s a new campaign for Mayor of London to share all the benefits that the Games have brought to London. Each gift of the Games is shown in specially commissioned photography by James O Jenkins – shot this summer – and is framed in pastel tints of the London colours. The campaign runs across tube posters, escalator panels, tube cards, online display ads and the campaign website this month and next – more examples coming soon. Creative direction by me, photography by James O Jenkins, design by Caroline Sellers, Vivienne Lang, Sergio Fernandez and me, copy by Helen Booth and me, website by David Scales (User 37), print by Park, campaign management by Patora Dyrma.
Mayor of London gifts of the Games websiteLondon_2012_gifts_of_the_games_tower_bridge
Gifts of the Games ArcelorMittal PDF Gifts of the Games Bathhouse PDF Gifts of the Games cable car PDF Gifts of the Games Exhibition Road PDF Gifts of the Games new homes PDF Gifts of the Games Olympic Rings PDF Gifts of the Games Tower Bridge PDF Gifts of the Games Velodrome PDF Gifts of the Games Volunteers PDF Gifts of the Games Westfield PDF Gifts of the Games Whitechapel PDF

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