100 great things

For Mayor of London I’ve been working on creating ‘100 great things about the Games’ – an integrated campaign celebrating all the different benefits the Olympics are bringing to London. Each number has an individual creative with bespoke illustration, headline beginning with an ‘a’, and a short descriptor line.

Here you can see the series of mini posters – each 475mm x 297mm (based on the famous double royal format) – that are going up around London now, and you can view the whole 100 at london.gov.uk/games . There will be much more work to share soon. Creative direction by me, illustration and design: Vivienne Lang, Liana Bakar and me, copy: Helen Booth and me, campaign management: Dayna Slate and Rachel Brown. Click on images for bigger versions.

100 great things mini posters PDF

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