Everything Everywhere launch

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Everything Everywhere is the new parent company running Orange and T-Mobile in the UK. The name and logo were created with Fallon, and for the launch I worked with them and Ben Spencer to establish the identity, including specifying the grey shades used (80% key and 50% key), the centered layout approach and agreeing the Orange and T-Mobile logo lock up. The work shown here introduced Everything Everywhere to all Orange and T-Mobile workers. For this I chose a pearlescent card stock for a premium feel and used spot UV gloss on all headlines and logos, creating a textured finish that catches the light. I applied the UV spot gloss to cardboard cubes too (also used to brand launch events) giving them a polished look. Design by me, copy by Stuart Jackson and print production by Steve Kirkby at Charterhouse.

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