January 22, 2012


Continuing the Mayor of London’s ‘summer like no other’ Olympics events campaign, here’s the next wave of creative – featuring sunglasses and party poppers – running on the tube, online and in London press.
Campaign creative direction by me, design by Vivienne Lang, Sergio Fernandez, Caroline Sellers and me, illustration by me, copy by Helen Booth, Dan Ritterband and me, campaign management Dayna Slate and Kelly McMorran, print by Tradewinds, MoLpresents.com by EHS 4D, TimeOut home page takeover by TimeOut. Click on pictures for bigger versions.

Tags: Tom Lancaster, illustration, creative, graphics, tube poster, London 2012, A Summer Like No Other, sunglasses, party popper
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January 7, 2012



For Mayor of London I created this integrated campaign to promote the summer of events and spectaculars that are happening this year for the Olympics. The first wave is running on the tube network, in London press and online now, with the second to follow very soon. All ads point Londoners to the brand new website that EHS 4D have designed and built. Campaign creative direction by me, design by Vivienne Lang, Sergio Fernandez, Caroline Sellers and me, copy by Helen Booth, Dan Ritterband and me, website EHS 4D, campaign management Dayna Slate and Kelly McMorran, print by Tradewinds. Click on pictures for bigger versions.

Tags: 2012 Olympic Games, A Summer Like No Other, big fun, fun fun fun, graphics, London tube posters, Mayor of London, Tom Lancaster, typography
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December 31, 2011

For my last work blog of 2011 here’s the Christmas card I designed for Boris Johnson, the Mayor of London – a snow capped brand new bus on its way to the Olympics. Creative by me, illustration Vivienne Lang, Caroline Sellers and me, words Guto Harri. Click for a bigger image.
Tags: 2011, Christmas card, graphics, illustration, Mayor of London, new bus for London, print, Tom Lancaster
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December 19, 2011

Ready for the big night here’s some creative I designed for Mayor of London’s New Year’s Eve fireworks. Three colour explosions run on a dark background across all marketing materials including the online site, map giveaway, bus posters and tube posters. Creative direction and illustration by me, design by Vivienne Lang, site development by Richard Grieve, poster print by Tradewinds. Click on image for a bigger version.
Tags: fireworks, graphics, illustration, London, Mayor of London, New Year's Eve, Tom Lancaster
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November 27, 2011

To spread the word about Team London, the Mayor of London’s volunteering program, here are some new tube posters. Each features a portrait of a real London volunteer aged 25 to 35 to show other Londoners that people like them give their time. Creative direction by me, photography by James O Jenkins, design by Vivienne Lang and me, campaign concept by Dayna Slate, Patora Dyrma and me, campaign management by Patora Dyrma.



Tags: Dayna Slate, double royal, graphics, Mayor of London, Patora Dyrma, Team London, Tom Lancaster, tube posters
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November 23, 2011

I’m very excited to have one of my drawings featured in the latest issue of Happy Wednesday – a beautiful illustration magazine by Sergio F Gallardo, Barbara Ana Gomez and Edu Fuentes. Have a look at issue 5: Authority here.
Tags: Authority, Barbara Ana Gomez, black and white, Edu Fuentes, Happy Wednesday, line drawings, Sergio F Gallardo, Tom Lancaster
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November 14, 2011

For Days Are Numbers, a hidden gems music and film blog, I designed their new logo. The brief from Aneet was for something minimal but romantic – so I mixed classic Helvetica Neue with coral and system blue colour blocks for a look that is strict but warm. Click on the image for a larger version and you can see examples of the logo in use on my website.
Tags: coral, Days Are Numbers, graphic design, identity, logo, modern, Tom Lancaster
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November 7, 2011

For People’s Question Time with the London Assembly and Mayor of London, here’s a tube poster the team produced. Creative direction by me, design by Vivienne Lang, campaign management by Kelly McMorran.
Tags: Tom Lancaster, Mayor of London, tube poster, GLA, People's Question Time, London Assembly
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November 1, 2011

To celebrate the season here’s a dried leaf I found in Ravenscourt Park that I’ve drawn – it’s almost becoming a tradition. Click for a bigger picture.
Tags: autumn, crosshatch, drawing, dry leaf, illustration, Indian Ink, Tom Lancaster
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October 24, 2011

This month sees the last burst of the ’100 great things about the Games’ campaign go out for Mayor of London. With an updated web site, the campaign showcases new numbers from the one hundred illustrated creatives, seen here on bright bold tube posters. Creative direction by me, campaign concept Dayna Slate and me, illustration Vivienne Lang, Liana Bakar and me, copy by Helen Booth, campaign management by Rachel Brown.



Tags: 100 great things about the Games, graphic design, illustration, London 2012, Mayor of London, Olympics, Tom Lancaster, tube posters
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